When YouTube first came on the scene, it was simply a little video streaming website that featured clips of people filming themselves in funny or in strange situations. This was simply more than ten years back. Now, YouTube is to video what Google is to internet search. It's no wonder then that Google would make YouTube an important member of the Google brand. YouTube has evolved so much further beyond simply hosting silly video of people and of animals. Now, people can look at marketing promotional clips, they can watch movies, they can watch music videos, or they can simply listen to songs. And yes, many music careers have been launched thanks to YouTube, such as Justin Bieber's singing career.
There are other reasons as to why a webmaster should certainly consider setting themselves up with a YouTube account as soon as possible. One of the biggest reasons is because everyone around the world knows about YouTube! It's estimated that hundreds of millions of people around the world look at YouTube videos for one reason or another. That's a lot of internet traffic that could be visiting your website. Many people like to take advantage of all of their YouTube traffic, and they link to their other money-making resources.
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The second reason as to why webmasters should be taking advantage of YouTube is because the site ranks very well on the search engines. Video streams in general can cause a website to rank high. Not only this, but many YouTube account users place outgoing links to sources such as affiliate websites, or to their own personal websites. Again, it would be foolhardy for a webmaster not to take advantage of this traffic. Besides, it is still a lot easier to rank a video for a specific keyword than on a search engine such as Google. The reason behind this is, many business owners haven't discovered the power of integrating video into their business website.
A third reason why YouTube is crucial for webmasters is because the site is free to use! One would think that a platform with such a powerful reach would have a fee attached to it. Certainly, it would be worth the cost of a fee when one considers the value that comes from getting noticed on YouTube. But for now, it's completely free to use. If the webmaster has a Gmail account, then their screen name will synch up automatically with their YouTube account.
And last but not least, there is the fact that video content is generally consumed with a lot more ease than written content on a website. So, it is good practice to mix up written content with video content, and thus, to retain website visitors.
So, if a webmaster is serious about getting the word out about their site, then YouTube is a crucial piece of their marketing puzzle. This is a marketing strategy that should not be ignored!
4 Main Reasons Of Why It Is Crucial To Use YouTube To Grow Your Business
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